Spanning a few industries from Banking to Advertising, my work has always been rooted in a common theme: data backed optimization of brand experience along the entire customer lifecycle.
Never be shy to go the extra mile. It's seldom crowded.
Spanning a few industries from Banking to Advertising, my work has always been rooted in a common theme: data backed optimization of brand experience along the entire customer lifecycle.
8 years
12 years
5 years
5+ years
3 years
7 years
Across industries, I have been fortunate to work with some illustrious brands and brilliant minds.
| Financial Services |  |  |
| Consumer Goods |  |  |
| High Tech |  |  |
| Automotive |  |  |
| Electronics |  |  |
| Publishing |  |  |
Translating ambiguity into clarity
I like untangling complexity. Whether it’s mapping how an industry or service works, aligning teams on a vision, or shaping a business plan that others can rally around, I bridge abstract thinking with real-world delivery.
Doing this in highly regulated industries such as banking, insurance or capital markets is doubly fun, especially when it involves turning ambitious ideas into a crisp deck or a convincing financial model.
Shaping intuitive experiences
Design, to me, is pattern recognition and intent—crafting user flows that feel effortless and clear. Enterprise-wide design systems, rapid iterations, and cross-functional collaboration teaches one what works (and doesn't) across diverse contexts.
Over time, one learns to value minimalism and the quiet confidence of interfaces that earn the most meaningful feedback:
"It was easy, and beautiful".
Making insight visible — at scale
Working with large-scale data—corporate performance, observability, real-time analytics, or GRC metrics—has taught me that effective dashboards don't just inform, they align.
The deeper work involves structuring what truly matters: building meaningful taxonomies, bringing order to messy datasets, and revealing patterns that help teams make better decisions.
Staying close to the build
I've worked alongside engineers throughout my career, often as one myself. My technical foundation includes modern programming languages (including JS, TypeScript, Python), databases (including both relational like Postgres and newer platforms like Mongo), and cloud infrastructure (including AWS or Snowflake).
Such hands-on expertise helps one to think creatively and oversee the full arc from APIs and systems architecture to the business decisions and experiences they enable.
Much appreciate your taking the time to get to this point. Thank you for reading.